Three recent examples across Canada highlight industry innovation perfectly. Halifax, NS, launched a new online community platform in March. Halifax Sociable! captures Nova Scotian hospitality, then allows visitors to distil it through becoming a fan on Facebook; viewing or uploading photos on the Haligonia Flickr photo pool; joining the conversation on Twitter; watching the latest Halifax videos on YouTube; reading the blog or entering contests.

At the same time, the Destination Halifax website took on a new look that includes a nifty itinerary builder to help visitors better plan their trips.

Travel Manitoba has been busy, too. Its media relations team introduced the world in March to its new Facebook fan page, Twitter profile and YouTube channel. Media looking to keep abreast of Manitoba news and special events can also search on Twitter using the #wildman204 hash tag.

And while the snow continues to cascade from the heavens in Whistler, BC, five young bloggers are keeping fans up to date. Victoria, Grant, Meg, Sam and Beric are revelling in the non-stop supply of fresh powder—and having just as much fun relaying those stories at Whistlerblackcomb.com/blogs.